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TPSMG’s module solutions enable all sized businesses to get the most out of on their return on investment from their marketing initiatives - while boosting sales, revenue and more!
"Real-Time" SDM
The definition of Customer Segmentation is the practice of dividing a customer base into groups of individuals or companies that are similar in specific ways relevant to marketing, such as age, gender, interests, spending habits, and so on. Segmentation allows companies to deploy database marketing to target their prospects more effectively, therefore creating increased ROI's in their marketing efforts. Cost-effective efforts for generating sales and prospecting for new customers has always been important to create leads and generate sales while keeping budgets in check makes it essential to be more targeted with your marketing and prospecting dollars. One way to do this is through direct marketing and, more specifically, Segmented Direct Mail (SDM).
Data-Driven Cross-Channel Marketing
Cross Channel Marketing is the use of one marketing channel such as direct mail or internet to support or promote another channel such as sales that will deliver a consistent message and achieve a singular result. TPSMG automates Highly Personalized marketing collateral that can swap images and content and more depending on the each individual recipient. Some uses are mailers, e-mail campaigns, Survey Pages, Personalized URL (PURL) that drives your prospect to their own "Micro Site" and incorporating our IOD system.
IOD (Information-On- Demand) Technology
IOD applications are auto-response generators that enable you to offer a more “Personalized Offering” to website visitors by using web-forms to instantly provide information most relevant to each visitor. This information is sent to either our PURL server which will then dynamically create an individual micro-site marketing campaign or our eBrochure server which would create a personalized landing page and an individualized PDF that can also be sent either by email or as a follow up direct mail piece.
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Online Print Collateral Management
Businesses can produce corporate-wide print collateral and communication requirements and obtain full control over the creation, distribution, and management of all your campaign materials.
Inventory Control
TPSMG offers a full range of inventory control features including: permission based ordering, corporate compliance, product history, budget control and more.
MLG (Micro-Site Lead Generator)
The ability to have your customers create their own 100% segmented Micro-Site from your website. Supply instant personalized information to your clients with immediate lead generation.
TPSMG Design Services
TPSMG offers a full range of design services including: professional graphic design, professional web design, consultant services, advertising and logo design, and collateral design. Working with TPSMG guarantees you a design package that will create unity across all of your Data-Driven Cross-Channel marketing.
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