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Direct Mail Prospecting just got easier with REAL-TIME SDM (Segmented Direct Mail)
The definition of Customer Segmentation is the practice of dividing a customer base into groups of individuals or companies that are similar in specific ways relevant to marketing, such as age, gender, interests, spending habits, and so on. Segmentation allows companies to deploy database marketing to target their prospects more effectively, therefore creating increased ROI's in their marketing efforts. Cost-effective efforts for generating sales and prospecting for new customers has always been important to create leads and generate sales while keeping budgets in check makes it essential to be more targeted with your marketing and prospecting dollars. One way to do this is through direct marketing and, more specifically, Segmented Direct Mail (SDM).
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With REAL-TIME SDM companies of all sizes can now, in minutes, Purchase Data (Acxiom supplied by EZDATA GROUP) and Create "100%" Segmented Personalized Mailers that will speak individually to each recipient by swapping out images, content, language, offers and more all for Static Digital Print Pricing.*
1. Log-in to your branded site
2. Choose your mailer
3. Select your Acxiom Data Criteria
4. Approve "Individualized" Mailer
5. Check Out
6. Print Ready File Delivery *
It's that simple! You don't have to spend days or weeks anymore to get your Highly Personalized mailers to your prospects.
* TPSMG application exports print ready files directly to the print vendor in either PDF, Optimized Postscript, PPML, VDX, VIPP and therefore reduces normal printer workflow. TPSMG uses the Xerox iGen3 Digital Production Press for all our digital printing needs. The Xerox iGen3 Digital Production Presses with Smart SizeT Technology revolutionized digital production printing with automatic make-ready and collation, the ability to mix stocks within a run, and built-in intelligence to maintain color fidelity and registration. The result is "Highly Personalized Mailers" at "Affordable" pricing.
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