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 Universities- Development of an automated system to create customized printed school information brochures for prospective students. A prospective student enters information into a web form and based on this information collected, a customized PDF is generated with the student's name, specific information, and photos about the major, extra-curricular activity, ethnicity and type of student they selected. The student then can either have a personalized landing page or receives an email with a link to their customized PDF in less than 2 minutes. Printed brochures are automatically batched and mailed to students to their homes which also allow the University a way to communicate to the parents of the prospected students.
 Sales Companies- Development of a personalized lead generation solution. Most sales companies use some form of way to enhance their websites for SEO (Search Engine Optimization) and SEM (Search Engine Marketing). These efforts can fall short as they do drive prospects to your website but in most cases they come in, look around then leave, without you knowing who that prospect is other than an IP address. Instead of driving the prospects to your site or a normal landing page, direct them to information that will drive them to fill out a simple form that will produce a personalized microsite with stages, that will allow that prospect to “Self Qualify” themselves for your products and services and instantly connect that prospect to a salesmen or office. In stage two of this campaign, offer a personalized survey that will allow you to know exactly what that prospect needs and once filled out, it will provide the answers to that prospect immediately. These answers are then sent to your salesman or offices as they will provide the most pertinent information of those clients’ current needs, allowing you to connect and shorten the informational needs of that prospect and sales cycle by days or even weeks.
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 Catalogers- Development of automated and personalized catalogs delivered by landing pages, email or print, to current and future prospects. A prospect chooses from a webform all products of interests, this information is collected and then will produce an eBrochure catalog personalized for your prospect within minutes. If requested by the prospect or your choice, the “Print Ready” catalog can also be sent to print (on demand) then off to your prospects mailbox. No need to spend upfront dollars to purchase, print and store thousands of catalogs that can easily be outdated when you add additional product or at year end, have to throw away the “Unused” printed material. Catalogers can now provide what each prospects wants while saving costs on the upfront purchases and re-route those dollars to other significant areas of your business.
 Manufacturer- Innovative Direct Marketing Solution Now A Reality.
Rubbermaid Commercial Products (RCP) has selected the “VDP Box” (variable data printed) to fulfill one of their latest product launches with our unique, personalized direct mail packaging. RCP is using The VDP Box to deliver samples of their new TC® Skincare System. Each VDP Box is personalized, has a unique design for 5 vertical markets and contact information for a specific market representative. A call-to-action includes a free trial of the TC® Skincare System, with direct contact information to their market representative and a link to their newly launched website at www.rubbermaidskincare.com.
While implementing direct marketing programs, businesses should not limit themselves to basic postcard, letter, and email campaigns. Unique solutions such as this new VDP Box concept, coupled with personalized websites (pURL)/micro-sites and/or commonly accepted offerings, can be integrated to dramatically improve these efforts, while providing a substantially higher return.
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